If you’re a marketer, you probably know that remarketing is an effective strategy to boost conversions and sales. Remarketing is the practice of showing ads to people who have interacted with your business or website but haven’t converted yet. It’s a way to bring those potential customers back to your website and encourage them to take action.
One of the most critical components of building a remarketing campaign is creating a remarketing list. A remarketing list is a group of people who have visited your website or taken specific actions on your site. You can use this list to target ads to those people across various channels, such as search, display, or social media.
So, What Asset is Used to Build a Remarketing List?
Answer:
- Custom Metric
- Custom Report
- Custom Dimension
- Custom Segment
Custom Segment is used to build a remarketing list.
The answer is your website’s tracking code combined with the custom segment. Your website’s tracking code is a small piece of code that you add to your site’s pages to collect data about your visitors’ behavior. You then create custom segments using this data. The tracking code allows you to track various events, such as page views, clicks, form submissions, and purchases.
When a visitor lands on your website, the tracking code captures their data and sends it to your advertising platform, such as Google Ads or Facebook Ads. Your advertising platform then matches this data to the visitor’s profile and adds them to your remarketing list.
In addition to your website’s tracking code, you can also use other assets to build your remarketing list, such as your customer list or app activity. For instance, if you have a customer list with their email addresses, you can upload this list to your advertising platform and create a remarketing list based on these email addresses.
Types of Remarketing List in PPC
Website Visitors
This is the most common type of remarketing list, where you target people who have visited your website. You can create a website visitor remarketing list based on specific pages they visited, the time they spent on your site, or the number of visits they made.
App Users
If you have a mobile app, you can create a remarketing list based on users who have installed your app or performed specific actions within the app.
Customer List
This type of remarketing targets people on your email list or CRM who have already shown an interest in your business. You can upload your customer list to your advertising platform and create a remarketing list based on these email addresses.
Video Viewers
Video remarketing targets people who have interacted with your video ads or YouTube channel.
Similar Audiences
Similar audiences are a group of people who share similar characteristics with your existing remarketing list. You can target this group with your ads to expand your reach and find new potential customers.
Search Ads
With remarketing for search ads, you can show ads to people who have previously searched for your products or services on search engines.
Engagement
This type of remarketing targets people who have interacted with your ads or social media posts, such as likes, comments, shares, or clicks.
Types of Remarketing Lists on Facebook
Website Custom Audiences
This is the most common type of remarketing list, where you target people who have visited your website. You can create a website custom audience based on specific pages they visited, the time they spent on your site, or the number of visits they made.
App Activity Custom Audiences
If you have a mobile app, you can create a remarketing list based on users who have installed your app or performed specific actions within the app.
Customer List Custom Audiences
This type of remarketing targets people on your email list or CRM who have already shown an interest in your business. You can upload your customer list to Facebook and create a custom audience based on these email addresses.
Engagement Custom Audiences
This type of remarketing targets people who have interacted with your Facebook Page or posts, such as likes, comments, shares, or clicks.
Lookalike Audiences
A lookalike audience is a group of people who share similar characteristics with your existing custom audience. You can create a lookalike audience to expand your reach and find new potential customers.
Video Engagement Custom Audiences
Video remarketing targets people who have interacted with your video ads or Facebook videos.
Instagram Business Profile Custom Audiences
This type of remarketing targets people who have engaged with your Instagram business profile.
Overall, your website’s tracking code is the primary asset that you need to build a remarketing list. It’s crucial to make sure that your tracking code is installed correctly and tracking the right events on your website to capture accurate data. With a robust remarketing list, you can reach out to potential customers who have already shown an interest in your business and bring them back to convert.